For the first time in hundreds of years, because of the web, the role of the typographer has changed. We no longer decide; we suggest. We no longer simply choose typefaces, font sizes, line spacing, and margins; we prepare and instruct text to make those choices for itself. In this book, Tim Brown illuminates the complex, beautiful world of typesetting—arguably the most important part of typography because it forms the backbone of the reading experience—and shows us how to parry the inevitable pressures that arise when we can no longer predict how, and where, our text will be read.